Vastram during Covid-19
Vastram’s Backend Warriors have been manufacturing PPE Kits and Medical Clothing since the beginning of the Pandemic (March 2020)
Vastram during this period has supported its employees in all ways possible and also has been promoting safety through digital means.
Vastram started a Campaign called ‘MaskUpChallenge’ on social media wherein we promoted the use of Masks and Social Distancing.
In this Campaign, we asked few people to post a Selfie with a mask and nominate others for the same.
This drive resulted in a huge chain on Instagram spreading awareness on the importance of Masks.
At the same time Vastram also gave Masks to the Police Force and patterned with Diya foundation to distribute masks to the underprivileged